I was so surprise when I was navigating and saw this article title…
“Why It’s a Mistake For Brands to Ignore Tumblr”
Your know why? Because on my three years struggling in this industry I thought that this website was very popular and very dear for the internet fans!
Big Surprise we’ll see every dawn!
I start reading this article and found that to ignore this website came from the brands… the big brands because of the competition there is in the industry. The Big Fish each the Small ones… and I am not mention anyone because this is a bolgar way of talking…
One of the things the article writer asked himself was the most basic and element question… He pretend, for this purpose, that he just understand the basics of the internet but was not a user of the social platform and he start asking you or me about the social media; What’s Facebook? What’s Twitter? What’s Instagram?
And for sure, all readers of this blog, everybody, will have an answer because they use fluently those platforms.
But he don’t leave it there… he continue asking another question….What’s Tumblr? He said that he would bet that at this point the definitions start to differ.
“It’s a blogging platform, like WordPress or Typepad.”
“It’s a social network where people share all sorts of content.”
“It’s a website for theme-based GIF repositories.”
I really understand it now, because I just create my new blog in the Social Platform.
He, Jon Thomas is a digital Digital Strategist at TracyLocke, an Omnicom agency storyteller and presentation designer, who wrote: ” For the record, Tumblr defines itself as a platform that “lets you effortlessly share anything” including “text, photos, quotes, links, music and videos.” But the six-year-old content platform is still commonly misunderstood by brands and agencies as it relates to social strategy”.
Just for an illustration check this out:
Even its self-definition fails to clearly define its focus, its user base or its potential as a place to engage with fans through organic and paid media.
As you can see there is an absence of its presence in the common illustrations or if it is the image is very little.
Like this one:
He continues his articles with another question…
“Should your brand be on Tumblr? Let’s discuss.
Embracing the Creators
Even though Tumblr is often forgotten by brands, it’s still a massive community. In fact, the absence of brands (and the only recent emergence of in-stream advertising) may play a big part in the site’s continued rapid growth. More than 107.5 million blogs and 50.5 billion posts have been created on Tumblr, including the more than 70 million new posts that appear every day.”
This is what I just love of Tumblr and why I decide to use it and create one of my blogs there.
“But aside from the numbers, what’s impressive about Tumblr is the type of content and community it has. Though users can certainly post short text-based updates akin to what they would on Twitter or Facebook, the platform is more often used to express a user’s creativity or even their fandom regarding a brand. It’s a very visual medium and one of the few that can accommodate the GIF, which has produced a new source of content creators for Tumblr.”
This is really amazing. This platform bring us something else… Isn’t it?
“Embracing the GIF
Though it was introduced almost two decades ago by CompuServe, the GIF has made a comeback of late, acting as a lo-fi method of short-form-video sharing. The file format, whose initials stand for graphics interchange format, has allowed content creators to express themselves through relevant video. Many Tumblr blogs dedicated to the application of funny GIFs to everyday-life situations have popped up. As a soon-to-be dad, I’ve found “The Pregnant Husband” to be one of my favorites.
Fans are also utilizing the format to distill their favorite moments from a television show into a few seconds and add narration in the form of overlying text (since GIFs don’t have audio). Shortly after a television show airs, the best moments can commonly be seen on Tumblr. This practice is actually what makes Tumblr such fertile ground for television networks.
Television networks regularly create Facebook pages and Twitter accounts for their respective programs in an attempt to foster conversation and generate a community for fans. This is certainly a sound strategy, since many conversations about TV shows occur on these platforms. But are they paying attention to where the superfans gather? Because some of the most passionate TV fans are gathering on Tumblr.
Just head over to Tumblr and search for your favorite television show (you’ll have to set up a free account if you don’t already have one). Can’t think of a show? Try searching for HIMYM, the initials of How I Met Your Mother, which just wrapped up its eighth (and next to last) season. What you’ll find is animated GIFs, images, quotations, songs, text-based reactions and more related to the season finale, which aired on Monday.
This is why I like to continue with this Post because I found a great reassurance when you know that what you are using has this kind of dimensions.
“It’s a smorgasbord of content organized in a way that few other platforms could manage. Twitter has hashtags but is still largely text based. Facebook can support images and text but doesn’t organize them well. Tumblr’s flexibility in the types of content it can publish, as well as its tagging functionality, offers something unique to fans, which is rare in today’s age of “me too” social platforms.
Tumblr has carved a niche in the crowded world of social media; it is just taking brands a long time to notice. But that may play in your brand’s favor. A few brands have firmly planted their feet in Tumblr, particularly now that it has a growing ad platform, but it’s still a place where your brand can establish a presence before its competitors do.
Like any platform, it’s not going to be the right fit for every brand, so do your research before diving in headfirst. But there’s a good chance you will find engaging fans and user-generated content you’ve never seen before.
So why you do not try and after all this said you will not regret to test this platform that offers you so many things that maybe the others does have in different way than this one.
Just try it and let us see!!!
Santo Domingo, Dominican Republic