Well, I don’t think so! There is a time for all things…
A time to wake-up, a time to have breakfast, a time to work, a time to eat, a time to love, a time for entertainment, even a time to get sick, and more over a time to die. When Is the Best Time to Post on Facebook?
I read an article that I found very interesting and Revealer. I would like to comment it and share with all the people that is always posting and uploading any kind of material. If you would like to know all over there are many studies and surveys analyzing this subject. But the main thing about this is that neither one have a unanimous opinion, the real truth is that the most of these studies conflict with one another. But let us see the writer of this post opinion and analysis. She says that the best time to post depends on your business and your audience. If we look backwards to our marketing knowledge this statement comes out on all what have been written about this matter.
The best time to advertise depends on the type of business you manage and the target audience you are directing your ads. As simple as that! But let us go further in the analysis…
Danielle Cormier’s opinion is that With a little extra effort and a little creative thinking, you can determine the best time for you. First of all you have to Focus on understanding your audience. Some of researches investigate that a Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers.
Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time. Cornier set some steps to be aware and implement them in case you are looking for more information. Step 1: Determine who your audience is. Look at your Facebook demographics. They may be different than you think. You can review the age range and gender breakdown by Opening your Facebook Insights and visiting the “Likes” tab. If you have multiple locations or a large customer base, you will want to review the Location of your audience as they may be spread across various time zones.
Step: 2: Think about what their day looks like. Now that you know the demographic of your audience, think about their day — is your Typical fan a mom? A student? Likely to work at 9-5 job? All of these factors can help Determine the best time to post on your page. Step 3: Apply what you know. Use the information you now have about your audience to post effectively. These Facebook statistics might also help provide more insight about posting best practices. Today, more people access Facebook from a mobile device than a desktop — 751 million monthly active users to be exact. Smartphone owners even spend more time checking
Facebook on their mobile device than they do using Google. (For those who are skeptical about their fans viewing their Facebook content via mobile, don’t worry. You can check it all out on Facebook Insights.) One of the prove that we have that the activity in changing from the PC/Mc desktop is the Revolutionary movements now launching:
What’s the first thing you do when you get out of bed each morning? Brush your teeth? Feed your dog? Take a shower? How about check your phone? Don’t worry—you’re not alone. A new study from IDC Research released this week found that 80% of smartphone users check their mobile devices within 15 minutes of waking up each morning.
Also, Facebook announced a new type of mobile experience that could provide a glimpse into the future of social media. Read about these top stories and more in this week’s marketing news roundup. 80% of Smartphone Users Check Their Phones Before Brushing Their Teeth …
According to the latest report from IDC Research, which examined habits of smartphone users, 79% of adult smartphone users have their phones with them for 22 hours a day. When it comes to the amount of time users actual spend on their phones, the survey found that adults are now spending an average of 87 minutes communicating and using social media on their phones Monday through Thursday, and more than 160 minutes Friday through Sunday. Bottom Line: The tight-knit relationship your customers share with their smartphones and other mobile devices has changed the way people view and interact with the world. Facebook Home introduces an entirely new kind of social media experience.
Rather than having to access different apps and navigate the different areas of the social platform, you can experience everything right from your smartphone home screen. Danielle Cormier said that whether people it’s checking their email first thing in the morning, getting an endless stream of updates on social media throughout the day, or having access to limitless amounts of information through mobile search—your customer’s online habits are evolving. And so should yours!
It’s likely that your fans are reaching for their phones and scanning their newsfeed as they start their day. This creates an optimal time to post. In the last month or so, I’ve tested posting between the hours of 6:30-8:30am on the Constant Contact Facebook Page and have seen great results. “Smartphone owners tend to reach for their phones around meal times and 86 percent of mobile internet users report using their device while watching TV. These individuals also spend almost double their time accessing social media via a mobile device on the weekends compared to weekdays. Don’t jump to any conclusions just yet though. Weekends and weekdays, between 5:00-8:00pm, aren’t necessarily the optimal time to post because of newsfeed competition. During these hours, you’re likely to compete with your fans’ hundreds of friends and the other brands they follow.”
“On the Constant Contact Facebook Page, I’ve noticed that our posts receive the most engagement during off-peak hours when less overall posting is going on.
Try to find your engagement sweet spot by determining the intersection of time when the majority of your audience is on Facebook and the time when the least overall posting is occurring.”
“Studies have also shown that more than half of users only access Facebook when they’re not at work or school. Also, the hours that people are commuting to and from work shows mobile usage peaks.
Although it’s not safe if they’re driving, many mobile social media users are checking their phones on the way to work, which creates a great time to post about your business.”
When is a good time to post on Facebook?
√ Early morning
χ During work (9am – 5pm)
√ Between work and dinner
χ After dinner (TV time)
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